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I heard the Australian Author Clive James say “He turns a phrase to catch the shine on it”.
What is it about words and the way we use them that makes such a dramatic difference to the way in which they are perceived? With new modern scientific advancement in technology, new frontiers are daily opening up our understanding of our mind and the way we live within our world.
What’s this to do with blogging? Well…
Scientists are now discovering what writers have known all along; words are not only understood but also felt! Our understanding and perception of words is influenced by our past and present experiences.
For example if I said “flushed”; what’s your immediate thought that comes to mind?
Would it be a picture of some horrid thing getting flushed away down the drain?
That experience of your last embarrassing or awkward moment?
Some juvenile emotion when meeting your teenage heart throb idol?
Could it be that intimate expression with your loved one or the idea of some heat flush caused by menopause?
You see your interpretation could be different for each stage of experience from your life.
The words we use make word pictures. We feel words and certain words form pictures in our minds.
I love the word “crisp” for instance, the crunch of fresh lettuce. A still winter’s morning, with snow hanging on the trees while breathing dragons breathe with each new exhale. Crunching on my favourite potato chip. For you “crisp could mean something more?
Blogging is all about conveying thoughts, dreams, desires, experiences and ideas through the words we choose to best describe them. So the bottom line as a blogger; you need to identify who your prospect reader is and tailor your blog post to speak to them at their level.
**Christina Saunders**
