3 Psychological Elements to an Article Head Line That Captivate Attention and Prompts Action!!
Disappointed with your article success? Want surfers magnetized to your article, wanting more? Thousands of articles are published every day that don’t captivate an audience even though they a treasure trove of sugar coated nuggets. Why? Failing to optimize the article head line with treacle that attract the busy bees.
Master these 3 psychological tips that “Smart” writers use in their headlines to entice, compel and ignite readers to prompt that click. All of us need something…. and the million dollar question is- What? Your job as a writer is understanding that need and then craft your head line accordingly.
1. Identify with your audience, be up front with their need, fear, problem, desire, interest and then suggest a promise, solution or a offer that meets those needs. This suggests you understand and have aligned your article accordingly. A good example I saw once was, ” Are You developing a Pot Belly? This simple exercise that only takes 10 minutes a day….
2. Be Specific.- “3 Psychological elements….” “Copy this Easy 7 Step plan that earned $309.52 in 5 days…” This makes your article believable, that has substance worth reading. By using the words “copy” and “easy” gives confidence to the reader that they too could benefit. This forms interest and is compelling.
3. Seduce Your Audience with a promise that is just irresistible. We all want to be special, unique and above all want to benefit or get something for free. Remember always keep your promise, give value and go the extra mile…. This forms trust and a reader for life.
I suggest doing a search on your article topic and analyze successful headlines to see what captivates, prompts attention and action from you. This will give you a feel on how these psychological elements work so you to can incorporate them successfully.
Creating killer headlines is half the job, delivering quality relevant content is your next challenge in getting repeat traffic and further interest in your material. To help you I have a free PDF word book called ” The 101 most powerful words to use in creating killer blog and article content”.
Just fill in your first name and primary e mail address and I wiil send you a copy now.
” The 101 most powerful words to use in creating killer blog and article content”.
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**Christina Saunders**




