Head lines are what gets an article read- so what should go into creating your headline to get your article’s traffic? First you need to understanding the psychological needs of your audience, This is vital in order to craft your headline.
My 5 “top secret” psychological triggers to get herd instinct to stampede your site.
The way in which we are wired up, gets us to act, react, respond and take action though certain stimulus, called for this purpose, psychological triggers. Understand and use my 5 top secret treasures to create your headline, in order to get interest in your article and traffic to your site. So what are these 5 gems?
1. Ask a question?
Simple enough but so often over looked. We all love to have our brains stimulated. A question triggers a response to what the answer could be and then wanting to see what it is. Other than asking a straight question, another way could be by using ” 7 most….” ” The Top 10….” and so on. This brings me to the next point,
2. Be controversial.
From time to time make a statement to stimulate thoughts like “Hang on, this is not right, how can this be? ” ” Why say that?” Most people feel secure in the norm, and will want to check if what they feel is correct. Recently there was a media storm around a scientist’s (An Experts) claim that certain apparent truths where in fact myths like, ” Giving sugar to children does not cause hyper activity and misbehaviour “.
3. Get the surfer curious..
I will probably get into big trouble for letting the cat out of the bag in sharing these “secrets”. This immediately gets you thinking ” What secret? What is going to get them into trouble? ”
4. Fear of losing something.
Get your audience to face a problem that they might well have and herd instinct will drive them to find a solution, security or take some sort of action by reading your article. “Warning! don’t read this if you want to succeed at article writing”. This brings in a combination of points into play and is the best technique to incorporate.
5. Be presumptuous
“My 5 top secret gems” gets a reaction like ” Who are, and what is valuable to you!!!?”, but it still got a reaction and you to read it. Mission accomplished!!
So will these psychological triggers in your head lines bring you traffic? Best to test a combination of triggers and see what works for you.
Creating killer headlines is half the job, delivering quality relevant content is your next challenge in getting repeat traffic and further interest in your material. To help you I have a free PDF word book called ” The 101 most powerful words to use in creating killer blog and article content”.
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” The 101 most powerful words to use in creating killer blog and article content”.
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