Tag Archives: boundaries

Internet Marketing….. Why, How?

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Unfortunately the term Internet Marketing is so often used, people have become blase` about it. In reality the Internet is a real jewel to market in and a lot of people are either apprehensive about putting their toe in the water, or just shrug it off because they think its not for them…… All I can say is THINK TWICE about the opportunities that lie here.
Why?
From your laptop in any location in the world as long as you have an Internet connection you will have access to a growing market. The whole industry, including Internet banking has become easier and simpler (more customer orientated).
How?
Well that’s a big question. You can make it as difficult or as simple as you like. Instead of a conventional shop on the corner, you have yourself a website, blog or a news letter to keep in contact with your customers or clients. Of course you will always want to grow your customer base so you will need to set up a system to advertise. This is so people will find out about you and your products on the Internet.

This can be done as cheaply or as expensive as you want. The cheaper you advertise the more time and effort is required from you……..Setting up a Blog is the easiest and cheapest way to get yourself and your niche’s (multiple) out there to the world.

Remember with the Internet there are no country or continent boundaries….. To start off decide what is best for you and then stick to it until its perfected i.e. getting the results you are looking for, stay focused…..

Here’s a short checklist in choosing a niche product to market and how. (Start of with one and then add to it).

1. What are people interested in, are willing to spend money for and what are you interested in or have knowledge about. This business could last a number of years so you need some fun and motivation to carry you through.

2. You will want to sell information products such as eBooks, audio or visual, membership sites such as clubs, forums, workshops and so on. These could be on weight loss through diet and exercise. How to lift those sagging body parts. How to revitalize your lifestyle though developing healthy habits. How to choose your wardrobe to suit your body and personality type. Finding love and keeping it. How to stretch your income and enjoy it. Parenting or relationship problems. How to improve your golf handy cap by three and so on.

3. Deciding on a Domain name (called URL). This is important as this is the introduction the world will have to your blog/shops site . It needs to be catchy and related to your niche, as short and as easy to spell as possible and end in .com unless there is a very good reason to have a . org or .net.  Domain names can be bought anywhere  but I recommend: www.GoDaddy.com

4. Hosting site…. I use Hostgator to host my sites. I can host as many domain names at no extra cost. This means all my different niches and campaigns can be managed through one account for not a cent extra. I have access to free website tools such as Fantastico and WordPress to build my site and have a cpanel to manage my site with. Really recommended:Hostgator.com

5. Always be list building…..Building your list of people who are interested in your niche (potential customers) is the foundation to Internet marketing. You need to capture your readers primary e mail address in order to send news letters to. It is vital to your business to build a relationship with your readers so they can get to know and trust you. This is done by giving good advice and promoting products that you use personally or know are worth while. 

6. Follow up the people who buy from you to find out if they are happy with your product, need help or have any questions.  They will more likely to buy from you again. So many customers are lost due to poor follow up. It is better to keep a customer than finding some one new to sell to…

7. This is easiest done using an auto responder and setting up an Opt in form or what is called a SQUEEZE PAGE. This captures the interested person’s email address, sets up an automatic thank you response, manages news letters and is used to send out broadcasts to your customers about new products on offer. The auto responder I use and recommended is:Aweber.com
Remember by setting up a squeeze page or op tin box you start to develop a list of potential customers interested in your niche…….

To sign up for a “List Profit Secrets Course“ Click Here:

LIST PROFIT SECRETS COURSE

** Christina Saunders**

Blogs. What is a blog and what is a blog used for?

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What exactly is a blog?
Blog, blogs is the shortened form of weblog (“web” as in internet-”log” as in journal). This is an internet term for a personal web site/ sites set up to be regularly updated as a diary or journal for public viewing. This diary can come in a form of written text, pictures, photographs, audio and video or in a combination of all.

What is a blog used for?
Blogs are written by professionals in all disciplines to share ideas, thoughts, concepts, expertise, art, music, stories, beauty, knowledge, experience, help, support to even their life story. What is great about the internet, is the room for everyone to share from the amateur blogs to stay at home moms using blogs to market products, chronicle events, share recipes or just how they feel.

Successful blogs.
The most successful blogs are normally written in a humorous, honest and personal way by celebrities right through to the terminally ill. Success in blogs knows no boundaries as to the audience they capture. Of course fame, writing skills, search engine optimization, blog layout and content all play a role in creating successful blogs but not always. Perhaps you could spell blind the world and dazzle us with your blog, go on show us how it is done.

Leave your comment, ideas, thoughts on blogs and share……

**Christina Saunders**

Niche Blogging, Passion Topics or Passion Markets?

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Well these are one and the same thing. I kind of like passion topics because it sums up a growing market phenomenon that is taking the internet by storm. More and more people are searching the internet for information regarding their passions in life. They can do it from home, in their own time and are able to glean information from a global perspective with no barriers or boundaries to confine them.

Passion topics are also used in a profitable way to market to these searchers by understanding and supplying to their needs, in offering a solution, (help, information, product, tool ect.) to any these identified desires (Passion Markets). Because as the name “passion” suggests, desire over rides other needs and a purchase is more likely to follow if a compelling offer is presented.

So a passion topic is really a passion market depending on what side of the fence you are standing on.
Savvy Marketers are doing really well in this area even in a down turned recession climate as we have now.

WHY, HOW CAN THIS BE?
Every one of us needs a place to escape to. The escape from the harshness of all the gloom and doom that bombards us from every angle. This escape varies in each one of us, some find it in:

  • Sport (golf, cycling, football, rowing, yachting, boxing).
  • Hobbies (collecting, model trains/ cars/ planes, camping, hiking, painting, knitting, sewing, home crafts, guitar playing).
  • Pets.
  • Food and cooking.
  • Technology and games (play station, Xbox).
  • Self improvement (body building, health, memory building, mind games, becoming a better speaker).
  • Learning new skills such as a language for instance.

There are a whole host of other niche’s that I am sure you could add. These passions are very important to each of us and even if we have to sacrifice something for it, we will not in this area. All you need to do is go down to the local book store and see the range of magazines on offer at premium prices.

This will give you some ideas on what to blog on. Find something that you are passionate in, something you can share on and have knowledge about. It could even be about something you are learning this very moment and as you learn you could blog on your new found knowledge. People with medical conditions blog on tips and remedies that they find useful.

People are eager to learn new things, so what niche or passion could you start blogging on?

** Christina Saunders**