Niche Blogging, Passion Topics or Passion Markets?
Well these are one and the same thing. I kind of like passion topics because it sums up a growing market phenomenon that is taking the internet by storm. More and more people are searching the internet for information regarding their passions in life. They can do it from home, in their own time and are able to glean information from a global perspective with no barriers or boundaries to confine them.
Passion topics are also used in a profitable way to market to these searchers by understanding and supplying to their needs, in offering a solution, (help, information, product, tool ect.) to any these identified desires (Passion Markets). Because as the name “passion” suggests, desire over rides other needs and a purchase is more likely to follow if a compelling offer is presented.
So a passion topic is really a passion market depending on what side of the fence you are standing on.
Savvy Marketers are doing really well in this area even in a down turned recession climate as we have now.
WHY, HOW CAN THIS BE?
Every one of us needs a place to escape to. The escape from the harshness of all the gloom and doom that bombards us from every angle. This escape varies in each one of us, some find it in:
- Sport (golf, cycling, football, rowing, yachting, boxing).
- Hobbies (collecting, model trains/ cars/ planes, camping, hiking, painting, knitting, sewing, home crafts, guitar playing).
- Pets.
- Food and cooking.
- Technology and games (play station, Xbox).
- Self improvement (body building, health, memory building, mind games, becoming a better speaker).
- Learning new skills such as a language for instance.
There are a whole host of other niche’s that I am sure you could add. These passions are very important to each of us and even if we have to sacrifice something for it, we will not in this area. All you need to do is go down to the local book store and see the range of magazines on offer at premium prices.
This will give you some ideas on what to blog on. Find something that you are passionate in, something you can share on and have knowledge about. It could even be about something you are learning this very moment and as you learn you could blog on your new found knowledge. People with medical conditions blog on tips and remedies that they find useful.
People are eager to learn new things, so what niche or passion could you start blogging on?
** Christina Saunders**




