Tag Archives: psychological

3 Psychological Elements to an Article Head Line That Captivate Attention and Prompts Action!!

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Disappointed with your article success? Want surfers magnetized to your article, wanting more? Thousands of articles are published every day that don’t captivate an audience even though they a treasure trove of sugar coated nuggets. Why? Failing to optimize the article head line with treacle that attract the busy bees.

Master these 3 psychological tips that “Smart” writers use in their headlines to entice, compel and ignite readers to prompt that click. All of us need something…. and the million dollar question is- What? Your job as a writer is understanding that need and then craft your head line accordingly.

1. Identify with your audience, be up front with their need, fear, problem, desire, interest and then suggest a promise, solution or a offer that meets those needs. This suggests you understand and have aligned your article accordingly. A good example I saw once was, ” Are You developing a Pot Belly? This simple exercise that only takes 10 minutes a day….

2. Be Specific.- “3 Psychological elements….” “Copy this Easy 7 Step plan that earned $309.52 in 5 days…” This makes your article believable, that has substance worth reading. By using the words “copy” and “easy” gives confidence to the reader that they too could benefit. This forms interest and is compelling.

3. Seduce Your Audience with a promise that is just irresistible. We all want to be special, unique and above all want to benefit or get something for free. Remember always keep your promise, give value and go the extra mile…. This forms trust and a reader for life.

I suggest doing a search on your article topic and analyze successful headlines to see what captivates, prompts attention and action from you. This will give you a feel on how these psychological elements work so you to can incorporate them successfully.

Creating killer headlines is half the job, delivering quality relevant content is your next challenge in getting repeat traffic and further interest in your material. To help you I have a free PDF word book called ” The 101 most powerful words to use in creating killer blog and article content”.
Just fill in your first name and primary e mail address and I wiil send you a copy now.

” The 101 most powerful words to use in creating killer blog and article content”.
We will not share your information with any one. We hate spam…

**Christina Saunders**

Psychological Triggers, Head Lines, Herd Instinct = Web Site Traffic?

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Head lines are what gets an article read- so what should go into creating your headline that gets your article’s traffic? First you need to understanding the psychological needs of your audience, This is vital in order to craft your headline.

My 5 “top secret” psychological triggers to get herd instinct to stampede your site.

The way in which we are wired up, gets us to act, To read more:       >>Click Here<<

Creating killer headlines is half the job, delivering quality relevant content is your next challenge in getting repeat traffic and further interest in your material. To help you I have a free PDF word book called ” The 101 most powerful words to use in creating killer blog and article content”.
Just fill in your first name and primary e mail address and I wiil send you a copy now.

 ” The 101 most powerful words to use in creating killer blog and article content”.
We will not share your information with any one. We hate spam…

**Christina Saunders**

Top 3 Secret Psychological Triggers to use in article titles to attract traffic

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I will probably get into big trouble for letting the cat out of the bag in sharing these secrets.

       In my opinion writing articles for ezines such as www.EzineArticles.com and leaving your blog url. in the resource box is one of the greatest ways to attract traffic and quality back links to your site. To create compelling article titles you need to use the AEDB formula that incorporate psychological triggers……

The internet surfers of the infosphere want fast and instant access to coercing data. They are constantly scanning for something to click on, you have less than 3 seconds in which to grab their attention. For this reason your article title is “king” and so need to understand and incorporate the psychological triggers that follow.

The AEDB formula.  (A= attention, E= emotion, D= desire, B= benefit)

1. Attention.

To get instant attention, the psychological trigger would be to be up front with words that either, question, shock, or are controversial, cause curiosity (what killed the cat? get your audience thinking), exciting and shows enthusiasm or tease. Use bold words and odd numbers, ” now what could the top 3 be? ” or even ” The top 10 “. From time to time try to off balance your audience by being controversial like, ” 7 ways to get your Pit bull and cat to become best friends”

2. Emotion and Desire. Powerful driving forces, so use words to match.

Warning! the 7 biggest article title mistakes you can’t afford to make… Emotions such as fear, desire, greed, compassion, revulsion, hate, love can be generated using carefully selected powerful words.

3. Benefit your reader.

You need to understand what the searcher wants and then figure out a title to match their needs. Article writers biggest need is to get a audience or traffic to that article, so after deciding where to place it, the greatest hurdle is getting attention by delivering:

 a solution,

solve or cure a problem,

find fulfilment, in the quickest, cheapest, leased painful way. Tell them ” What’s in it for them “. Tell them what they will get.

Give handy, useful, tips, lists, reasons or psychological triggers for reading your article and so attract traffic. These are article writers secret weapons that they don’t want you to know about. Use them with care in creating your titles in future.

Website Marketing Tips

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1. On your website you need to put in the top right hand corner an opt in, where you offer your visitors something free in exchange for their name and e-mail address. Most people will not just buy off the bat.
 Aweber offers a very good service and software to do this.
 

Your visitors, they need a bit of romancing. Marketing Psychology needs to be studied. Building an e- mail list is the marketers most important goal.

 a) He builds a relationship with his visitors to build confidence and trust to buy from him.

 b) You can sell, back end products later.

 2. Go to Warrior Forum and look in Copy Writers Forum. People having problems with their sales copy, submit their sales page to be critiqued. Some very good  feed back is given to improve their marketing skills.
 

These are the 2 main problems I can see that website marketers need to focus on.

 ** Christina Saunders **