Tag Archives: searcher

Top 3 Secret Psychological Triggers to use in article titles to attract traffic

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I will probably get into big trouble for letting the cat out of the bag in sharing these secrets.

       In my opinion writing articles for ezines such as www.EzineArticles.com and leaving your blog url. in the resource box is one of the greatest ways to attract traffic and quality back links to your site. To create compelling article titles you need to use the AEDB formula that incorporate psychological triggers……

The internet surfers of the infosphere want fast and instant access to coercing data. They are constantly scanning for something to click on, you have less than 3 seconds in which to grab their attention. For this reason your article title is “king” and so need to understand and incorporate the psychological triggers that follow.

The AEDB formula.  (A= attention, E= emotion, D= desire, B= benefit)

1. Attention.

To get instant attention, the psychological trigger would be to be up front with words that either, question, shock, or are controversial, cause curiosity (what killed the cat? get your audience thinking), exciting and shows enthusiasm or tease. Use bold words and odd numbers, ” now what could the top 3 be? ” or even ” The top 10 “. From time to time try to off balance your audience by being controversial like, ” 7 ways to get your Pit bull and cat to become best friends”

2. Emotion and Desire. Powerful driving forces, so use words to match.

Warning! the 7 biggest article title mistakes you can’t afford to make… Emotions such as fear, desire, greed, compassion, revulsion, hate, love can be generated using carefully selected powerful words.

3. Benefit your reader.

You need to understand what the searcher wants and then figure out a title to match their needs. Article writers biggest need is to get a audience or traffic to that article, so after deciding where to place it, the greatest hurdle is getting attention by delivering:

 a solution,

solve or cure a problem,

find fulfilment, in the quickest, cheapest, leased painful way. Tell them ” What’s in it for them “. Tell them what they will get.

Give handy, useful, tips, lists, reasons or psychological triggers for reading your article and so attract traffic. These are article writers secret weapons that they don’t want you to know about. Use them with care in creating your titles in future.

Niche Blogging, Passion Topics or Passion Markets?

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Well these are one and the same thing. I kind of like passion topics because it sums up a growing market phenomenon that is taking the internet by storm. More and more people are searching the internet for information regarding their passions in life. They can do it from home, in their own time and are able to glean information from a global perspective with no barriers or boundaries to confine them.

Passion topics are also used in a profitable way to market to these searchers by understanding and supplying to their needs, in offering a solution, (help, information, product, tool ect.) to any these identified desires (Passion Markets). Because as the name “passion” suggests, desire over rides other needs and a purchase is more likely to follow if a compelling offer is presented.

So a passion topic is really a passion market depending on what side of the fence you are standing on.
Savvy Marketers are doing really well in this area even in a down turned recession climate as we have now.

WHY, HOW CAN THIS BE?
Every one of us needs a place to escape to. The escape from the harshness of all the gloom and doom that bombards us from every angle. This escape varies in each one of us, some find it in:

  • Sport (golf, cycling, football, rowing, yachting, boxing).
  • Hobbies (collecting, model trains/ cars/ planes, camping, hiking, painting, knitting, sewing, home crafts, guitar playing).
  • Pets.
  • Food and cooking.
  • Technology and games (play station, Xbox).
  • Self improvement (body building, health, memory building, mind games, becoming a better speaker).
  • Learning new skills such as a language for instance.

There are a whole host of other niche’s that I am sure you could add. These passions are very important to each of us and even if we have to sacrifice something for it, we will not in this area. All you need to do is go down to the local book store and see the range of magazines on offer at premium prices.

This will give you some ideas on what to blog on. Find something that you are passionate in, something you can share on and have knowledge about. It could even be about something you are learning this very moment and as you learn you could blog on your new found knowledge. People with medical conditions blog on tips and remedies that they find useful.

People are eager to learn new things, so what niche or passion could you start blogging on?

** Christina Saunders**